Marketing
Associate of Science
Program Details
This degree is designed for students who need the marketing basics and are planning beginning careers in marketing, advertising, retailing, and sales. Students will learn to recognize and develop an appreciation for customer need, understand and apply the four Ps of marketing: Product, Price, Place (distribution), and Promotion, and develop a basic marketing plan and implement a strategy. All courses used to satisfy the major must be completed with a grade of "C" or better or a "P" (Pass) grade. (RG 8752)
Additional Requirements
NoMarketing Pathways
Pathways listed below are for the catalog year 2026-2027. Maps for previous years are available on each pathway page. What is a catalog year?
Featured Careers
Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.
Business Teachers, Postsecondary
Doctoral degree, Master's degree
- Job growth: Rising
- Low salary: 46,460
- High salary: 210,530
- Average salary: 97270
Fundraisers
Bachelor's degree
- Job growth: Rising
- Low salary: 43,200
- High salary: 106,960
- Average salary: 66490
Market Research Analysts and Marketing Specialists
Bachelor's degree, Master's degree
- Job growth: Rising
- Low salary: 42,070
- High salary: 144,610
- Average salary: 76950
All Careers in Marketing (6)
| Video Game Designers | Bachelor's degree, High school diploma/GED | Rising | 98,090 |
|---|---|---|---|
| Business Teachers, Postsecondary | Doctoral degree, Master's degree | Rising | 97,270 |
| Market Research Analysts and Marketing Specialists | Bachelor's degree, Master's degree | Rising | 76,950 |
| Search Marketing Strategists | Bachelor's degree, Associate's degree | Rising | 76,950 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | High school diploma/GED, Bachelor's degree | Rising | 66,780 |
| Fundraisers | Bachelor's degree | Rising | 66,490 |
Learning Outcomes
Learning outcomes help you work towards your educational goals.
- Recognize and develop an appreciation for customer need.
- Understand and apply the four P's of marketing: Product, Price, Place (distribution), and Promotion.
- Develop a basic marketing plan and implement a strategy.